Selling the idea of Avo to Programmers

How Successful Agencies Ensure Dev Happiness PART 3

December 19, 2022 10:44

Photo by Andrew Neel on Unsplash

Sure, an agency’s success is just directly proportional with how well their employees and collaborators are treated, but let’s not forget the primary source of income that grants that success:

Customer satisfaction.

Customer Expectations

Customers set the tone on how an agency works, who it works with, how fast they can deliver results, and how effective those results are. This means that before setting the workload for the web development team, the agencies have to understand and cater to the needs of their customers flawlessly.

Right off the bat, agencies consider that customers will see eye-to-eye with them when it comes to certain aesthetic elements. Just because agencies choose to concentrate more on certain aspects of the web platform, they don’t need to do this by disregarding other areas which are part of an agency’s portrayal as a whole, for a paying customer.

Admin Panels

Most agencies will claim that the admin panel isn’t an important aspect of the final product. They stress on how customers don’t pay for an admin panel’s aspect, because they simply don’t care. While this may ring true for some apps, most customers would strongly disagree. Let’s take a look at some valid arguments the customer has, when it comes to an admin panel.

Top-notch UI

With an attractive admin panel, the customer receives a final product with top-notch UI. This builds on the customer’s trust in the company, even turning it into a “love brand” (a term used within agencies, where a customer opts for only one brand almost blindly, regardless of the product, merely based on the trust from previous positive experiences).

The agency will appear to have top-notch craftsmanship. More importantly, it will show that the agency truly goes out of their way to obtain quality, as opposed to other agencies that offer half-assed services.

Faulty Factory Settings

If the UI is faulty, the customer can easily ruin the app. If the admin panel has certain factory settings with which the customer can unknowingly tamper, it can affect parameters that shouldn’t be modified.

These unwanted modifications can ultimately cause the agency to take the blame. After all, if some of those settings shouldn’t have been tampered with, why was it an option to do so in the first place?

Taking Their Project Elsewhere

A customer can easily take their project elsewhere if they are not satisfied with how they can modify their own web platform up to that point. They are using off-the-shelf features which other agencies or programmers can pick up from just as easily.
Sure, if the programmer has certain freelancing programmers handy, they can undertake the entire project. Rather than agencies giving customers the option of continuing the work instead of rebuilding the platform, they can optimize the work volume and methods so that the customer won’t want to take on the project on their own. It’s all about moving forward while firing on all cylinders.

Optimizing How Agencies, Developer Teams, and Clients Work Together

Satisfying agencies, developer teams, and clients all at once is tricky. It’s not like there is some magic platform out there that can mitigate between all three and optimize the way they all work together.

Actually there is. Check out Avo.

Avo is an admin panel framework for Ruby on Rails. Let’s analyze some ways it can help with the Admin Panel situation alone, so that an agency can keep their customer satisfied.

Increased Security

Avo comes with various authorization settings. The user can create roles and assign access to certain collaborators, so they can access certain parts and data within the app. The more types of users the customer has (admin, analyst, content creator, etc.), the more security they will benefit from.

Bonus Functions

Avo offers various "nice-to-have" functions. The client may not have asked for them, but the people behind Avo have a vast experience in working with different companies, always adding on new functions which can improve the customer’s experience, as part of the package.

Therefore, the agencies won’t have to sell these functions separately. Instead, they can gloat about what they will offer additionally without paying extra, but being able to justify an extra cost to the client.

Selling the idea of Avo to Programmers

After just a few examples, it is clear that Avo comes to the aid of agencies in a big way. Programmers might feel excluded, seeing as a platform like Avo causes much less headaches for an agency. How can programmers be assured that Avo is not their competition, but their Xanax, so to say?

Programmers hate working over someone else’s code. Ever had repairmen over at your place to fix something, and they start complaining about how the person who is responsible for the initial setup worked unprofessionally? They wanna change everything…and of course it’s gonna appear on your bill. Not theirs. Here are some ways of selling the idea of Avo to programmers:

  • Documentation. Each feature is well documented, in that it benefits from a thorough explanation (what it does, existing options, etc.). Code examples are included in the documentation, as well screenshots of what the final result should look like. Also included are “how to” guides on various features.
  • Testing. Avo is thoroughly testing, which ensures nothing gets broken when new features are being implemented.
  • Demo site. There is a demo site that displays many of the implemented features. The demo site is open source, so if a programmer sees something they like in there, the source code of how it was implemented is also directly available.
  • Steady flow of releases. A new version of each release comes out every two weeks. This frequent release program ensures even more continuity and peace of mind.
  • Source-available. Avo is source-available. This means programmers can find out how certain features work and fix or even improve them, if need be.
  • Youtube channel. Avo also has its own YouTube channel with video tutorials for features and other releases.
  • Discord channel. They also have a Discord channel where users can easily and directly interact with the whole community.
  • Twitter Account. The Twitter account is used for posting updates, which happens quite frequently.

An Optimized Ruby-On-Rails experience

Some programmers who have used Avo are delighted that they are able to bring tools and capabilities online for their clients without spending time on the things that are always the same. They praise the ROI on the Pro license, claiming it has been “immediate, sizable, and continuous.”

Saving hundreds of hours of development work is not something that any platform can pride itself with. When it also comes at an affordable price, the product almost becomes suspicious. That’s why Avo does not intend to make the friendly pricing a selling point, choosing instead to focus on its infinite other attractive perks.

Perks like the “quick (and awesome) support and the weekly release cycle with great updates.”, the “actively engaged community through GitHub and Discord that's available to answer issues, contribute ideas, and collaborate on new features”, and strong data security which provides “peace of mind” when being integrated with customers’ in-house authentication system.

In conclusion, Avo is an ideal app that satisfies the needs of an agency, of the dev team, and ultimately ensures constant and growing clientele for both. Using a platform like Avo, users can be convinced about delivering a modern, secure, documented, tested, and deployment-ready application.

For agencies, the selling point would be the productivity gains or the “warp speed” at which the developments take place. For programmers, the pitch is that dev happiness meets productivity. However you want to brand it, Avo can be used by a wide audience, it is battle-tested, and ready to solve a ridiculous amount of use-cases.